Beta: Monday 7 July, 2025 Full Client Release: Mon 14 & Tue 15 July, 2025

Improved URL structure for better SEO (Productions, Themes, Theme groups)

In Release 213, we announced an improved URL structure for Courses and People. In this release, you get the same flexibility for your What’s on / Calendar list, Production pages, Theme groups and Theme pages.

Why this matters to you:

• Boost your SEO and tracking: Cleaner, more meaningful URLs help search engines and analytics tools better understand and rank your content.
• Enhance Visitor experience: URLs will be easier to read and share, making you site more user friendly.
• Gain more control: You will have more control over the exact naming of different sections of your URLs with new prefixes and slugs, tailoring them exactly how you want.

What you can do now:

Create short url’s (slugs)

Every Production, Theme, Theme group and People page now comes with a (multilingual) slug field:

Example of updating the Slug

Example of updating the Slug

Slugs are now used as part of the main URL for each page, followed by a four-digit identifier.

This identifier appears at the end of the URL, making links cleaners and easier to read. Previously, codes were used earlier in the URL.

You can add or change Slugs for any Production, Theme, Theme group or People page at any time. Existing URLS will automatically redirect to the new ones, so there is no risk of broken links.

Create new URL prefixes

We have added the possibility to create customer URL structures for different content sections by adjusting the URL prefix. This feature supports multilingual sites, making it easier to tailor URLs to each language version of your site.

Examples:

• Your calendar might be called /whats-on, your productions can use a different URL like /event/event-title
• Your /courses overview can be renamed to /workshops while each course can use the url /workshop/workshop-title